Apple Mac OS X Unix Ad

By Xah Lee. Date: .
apple unix ad
Apple's Mac OS X ad, May 2002. “Sends other UNIX boxes to /dev/null.”
It appeared in Scientific America mag and others. This ad attracts the unixers because of the slang. In “unix speak”, “sending something to /dev/null” means erasing the thing, sometimes used on a person disparagingly as to mean ignoring the person. The unix community loves literary folly. Employing this 'unix speak' increases the effectiveness of the ad.
osx term screen2
Screenshot of Mac OS X, ~2003