The Unix Pestilence
Apple Mac OS X Unix Ad
By Xah Lee. Date:
Apple's Mac OS X ad, May 2002. “Sends other UNIX boxes to /dev/null.”
It appeared in Scientific America mag and others. This ad attracts the unixers because of the slang. In “unix speak”, “sending something to /dev/null” means erasing the thing, sometimes used on a person disparagingly as to mean ignoring the person. The unix community loves literary folly. Employing this 'unix speak' increases the effectiveness of the ad.
Screenshot of Mac OS X, ~2003