Web Advertisement in 2011: JavaScript Popups

By Xah Lee. Date:

has anyone noticed? The ads are getting much worse in the past year. Now, when you go to major sites, ➢ for example: time mag, washington post, etc, they have JavaScript based pop-ups that cover your screen for 5 or more seconds.

remember pop-ups? in ≈2000 to ≈2008, pop-up are real pop-ups, of a little window in front of your window. Then, browsers started to have features to prevent that, lead by Firefox and followed by everyone else. These pop-ups are frowned-upon by the industry.

but now, the JavaScript based screen-covering ads. For one, it is technically near-impossible to prevent. For two, i think there is much less hostility towards them then as with pop-ups. I don't seem to have seen any complaints about these ads. Why's that? perhaps people got the idea that there's nothing really free. But also, i think Google, which is the major company that sell ads with a no-evil halo, seems to have sold us the idea that ads are ok.